Black Friday Sales 2026 Australia

Black Friday Sales 2026 Australia: Your Ultimate Guide to Huge Savings

Black Friday is no longer just a single day of chaos; it has officially become Australia’s premier shopping season. In 2025, Australians spent a record-breaking $23.8 billion over the Black Friday period, proving that we’ve truly embraced this global retail phenomenon over traditional dates like Boxing Day.

If you are looking to upgrade your home office, refresh your wardrobe, or snag the latest tech, Black Friday 2026 (falling on Friday, 27 November) is the date to circle in your calendar. Based on the massive trends we saw last year, we’ve put together this comprehensive round-up of what to expect, where to shop, and how to secure the best bargains.

When is Black Friday 2026 in Australia?

While the official date is Friday, 27 November 2026, the “sales creep” is real. Expect major retailers like Amazon Australia, JB Hi-Fi, and The Iconic to begin dropping “Early Bird” offers as early as Monday, 23 November.

  • Black Friday: 27 November 2026

  • Cyber Monday: 30 November 2026

Predicted Tech & Electronics Deals

Tech is consistently the highest-selling category during Black Friday in Australia. Based on the 2025 price drops, here is what we expect for 2026:

Smartphones and Wearables

  • Apple iPhone 17 Series: While Apple rarely offers direct discounts, retailers like The Good Guys and JB Hi-Fi typically offer $150–$250 gift cards with purchase, or significant discounts on the previous year’s iPhone 16.

  • Samsung Galaxy S26: Look for “bundle and save” deals. In 2025, the S25 Ultra saw discounts of over $100 within months of release; expect the S26 to follow suit.

  • Google Pixel 10 & 11: Google is aggressive with Black Friday pricing. We anticipate the Pixel 10 Pro to drop by as much as $400 at Amazon Australia.

Laptops and Gaming

  • Apple MacBook Air (M3 & M4): Expect up to 15% off at Officeworks and Amazon.

  • Gaming Consoles: The PS5 Pro and Nintendo Switch (potential “Switch 2” models) will likely be bundled with games or extra controllers rather than seeing massive raw price cuts.

Home Appliances: The “Big Ticket” Winners

Australian households often wait for November to invest in premium appliances. The competition between Harvey Norman, Bing Lee, and The Good Guys usually results in “lowest price” guarantees.

Vacuum Cleaners & Floor Care

  • Dyson: The gold standard of Black Friday. In 2025, we saw up to $650 off selected V15 and Gen5detect models. Expect similar aggressive pricing on the Dyson V15 Detect and Dyson Purifiers at Dyson Australia.

  • Robot Vacuums: Brands like Roborock and Dreame are predicted to offer up to 50% off RRP. The Roborock S8 series is a prime candidate for a sub-$1,500 price point.

Kitchen Essentials

  • Air Fryers: Ninja and Philips air fryers were top sellers in 2025. Expect the Ninja Foodi range to be discounted by 30–50% at Myer.

  • Coffee Machines: Look for Breville and De’Longhi deals, particularly on manual espresso machines, with savings of up to $300.

Fashion & Beauty: The Iconic & Beyond

Fashionistas should head straight to The Iconic, which famously offers 30% to 40% off site-wide during the “Cyber Weekend.”

  • Sportswear: Nike, Adidas, and Lululemon typically offer 20–30% off selected styles.

  • Beauty: Sephora Australia and Adore Beauty usually run a tiered discount system (e.g., 15% off everything, 20% off with a $120 spend).

  • Skincare: Expect The Ordinary to continue its “Slow-vember” tradition with 23% off all month long.

Where to Shop: Top 5 Australian Retailers for 2026

To maximize your savings, focus on these five heavyweights:

Retailer Best For Expected Discount Range
Amazon Australia Tech, Books, Household Essentials 20% – 60%
JB Hi-Fi Computers, TVs, Gaming 15% – 40%
The Iconic Fashion, Shoes, Beauty 30% – 40%
Myer Kitchenware, Toys, Manchester 25% – 50%
https://www.google.com/search?q=Catch.com.au General Merchandise, Last-gen Tech 30% – 70%

Expert Tips for Australian Shoppers in 2026

  1. Use Cash-Back Sites: Sign up for ShopBack or Cashrewards before the sales start. These platforms often offer boosted cash-back (up to 15%) on top of the Black Friday discounts.

  2. Check the “Price History”: Use tools like CamelCamelCamel for Amazon to see if a “deal” is actually the lowest price the product has ever been.

  3. Prioritize Online: 2025 data showed a 9.3% surge in online spending while in-store remained flat. Avoid the crowds and shop from your couch to access exclusive “online-only” vouchers.

  4. Click & Collect: To avoid shipping delays (which often peak in early December), use Click & Collect at stores like Target or Kmart.